Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Recent research has shown that mouth movements, produced even during silent reading, can affect stimulus evaluation. Words featuring systematic wanderings of consonantal stricture spots ranging from the front to the rear of the mouth (inward) are preferred to words with wanderings in the opposite direction (outward). In four experiments, the authors extended this in–out effect from a basic laboratory setting to a more ecologically relevant domain and examined the boundary conditions of possible applications to marketing. In this research, the inward/outward words presented were embedded in common brand imagery such as labels, logos, and product packages. Either with plain graphic information or with more visually informative packaging, inward names were always preferred (all p‐values < 0.001). These results indicate that concurrent information that competitively feeds into the preference judgment did not have diagnostic value when compared to the articulation direction. Such prevalence of the effect even when embedded in more complex stimulus emphasizes the relevance of investigating oral kinematics effects and the need to further research other sensorimotor phenomena in consumer behavior.     

Choosing between Time and State Dependence: Micro Evidence on Firms' Price‐Reviewing Strategies

Because of recent findings based on survey data, it is now well known that firms differ from each other with respect to their price‐reviewing strategies. While some firms review their prices at fixed intervals of time, others prefer to perform price revisions in response to changes in economic conditions. Some theories have been suggested to explain this. However, empirical evidence on the relative importance of the factors that determine the different strategies of firms is virtually non‐existent. In this paper, we help to fill this gap by investigating the factors that explain why firms follow time‐dependent, state‐dependent, or both time‐ and state‐dependent price‐reviewing rules. We find that the strategies of firms vary with firm characteristics that have a bearing on the importance of information costs, with the variability of the optimal price, and with the sensitivity of profits to non‐optimal prices.     

Growth and Productive Dynamism of Business Services: EU-15, Spain and the Region of Madrid

This study evaluates the structure and dynamism of business services in the Region of Madrid compared to the EU-15 countries. It focuses on the comparative analysis of productivity and its components, as well as a specific geographical and locational study of these services in the Region of Madrid. The sector productivity structure of countries and regions is similar. From this, it may be deduced that productivity units of the different countries, within the same branch, use fairly similar productivity methods and technologies. Through the analysis of the relative size of the different branches rendering business services, important discrepancies regarding processes of economic organisation between the regions studied may be deduced.     

Differences in growth with international capital markets and financial innovation

This paper presents a model in which technological progress affects the productivity of the financial sector. When technological progress moves quicky, the financial intermediation costs are low, which increases the incentives to invest in new technology. This feedback process involves two types of long-run equilibria: one with low financial intermediation costs and high growth, and the other with high financial intermediation costs and low growth. These divergences in growth rates among countries hold even in the presence of international capital markets with free capital mobility, a very unusual result in the endogenous growth literature.     

Relationship marketing in museums: influence of managers and mode of governance

ABSTRACT

On the bases of relationship marketing and social capital, this paper aims to explore whether museums’ external relationships depend on managers and internal relationships as well as on mode of governance. The empirical findings of a hierarchical regression analysis for a sample of 556 museums indicate that close relationships with the external environment require managerial social capital and a supportive culture that favours internal cohesion. Finally, public museums directly run by government entities remain too bureaucratic and lack incentives to promote internal cohesion as well as relationships with customers and other stakeholders. Implications for managers are discussed.     

State-society relations and national development: a comparison of Argentina and Taiwan in the 1990s

Research on national development in developing and newly industrializing countries (NICs) has focused on issues of economic growth and social change independent of each other, without paying much attention to the way the two elements relate to each other and to the conditions that could lead to their simultaneous occurrence. This paper argues that explanations of how economic growth with — or without —‘positive social change’ can occur require attention to changing state-society relations. This research investigates the cases of Argentina and Taiwan, where economic growth in the 1990s has not translated into positive social change. By analyzing changing state-society relations, this research shows that relations of power within societies have a clear effect on national development; it also reveals how different social actors may be able to influence a state’s developmental strategies. This paper re-evaluates traditional views of the state and society in Argentina and Taiwan by examining the fluctuating composition of the societal base of the state and the changing relations between the state and its societal coalition. The analysis reveals the processes under which economic growth without social change is occurring in both countries, and provides general insights into the way dynamic state-society relations can influence national development in other contexts. — La recherche sur le développement national des pays en voie de développement et les pays nouvellement industrialisés a exploré les questions de croissance économique et de changement social séparément, sans s’occuper du rapport entre les deux et des conditions qui pourraiemt mener à leur occurrence simultanée. Cet article soutient qu’une explication de la croissance industrielle, avec ou sans ‘changements sociaux positifs’, demande que l’on prête attention aux relations changeantes entre l’état et la société. Cet article examine les cas d’étude de l’Argentine et de Taï?wan, où la croissance économique n’a pas apporté de changements sociaux positifs. En analysant les relations changeantes de l’état et de la société, cette étude démontre que les relations de pouvoir à l’intérieur des sociétés ont un effet manifeste sur le développement national; elle révèle aussi comment les différents participants sociaux peuvent influencer les stratégies de développement de l’état. Cet article ré-évalue les vues traditionnelles de l’état et de la société en Argentine et à Taïrsquo;?wan en examinant les compositions changeantes de la base sociale de l’état et les relations variables entre l’état et sa coalition sociale. L’analyse révèle les processus par lesquels la croissance économique survient sans changement social dans les deux pays et offre un aperçu général de la façon dont les relations dynamiques entre l’état et la société peuvent influencer le développement national dans d’autres contextes.     

Firms' internationalization and productivity growth

From a theoretical perspective it is well stated that firms involved in international markets should exhibit higher productivity levels. There is also empirical evidence that supports this result. This paper extends this relationship to a dynamic perspective. It provides evidence on how productivity evolves in more internationalized firms distinguishing different degrees of international involvement both in qualitative as well as in quantitative terms. The results show that productivity evolves differently in those firms that are doing international business, although without differences between large exporters and multinationals.     

The determinants and labour market effects of lifelong learning

Despite the policy importance of lifelong learning, there is very little hard evidence from the UK on (a) who undertakes lifelong learning and why, and (b) the economic benefits of lifelong learning. This paper uses a rich longitudinal panel data set to look at key factors that determine whether someone undertakes lifelong learning and then models the effect of the different qualifications acquired via lifelong learning on individuals’ economic outcomes, namely wages and the likelihood of being employed. Those who left school with O-level qualifications or above were much more likely to undertake lifelong learning. Undertaking one episode of lifelong learning also increased the probability of undertaking more lifelong learning. We found little evidence of positive wage effects from lifelong learning. However, males who left school with only low-level qualifications do earn substantially more if they undertake a degree via lifelong learning. We also found important positive employment effects from lifelong learning.     

Water pricing policies,public decision making and farmers' response: implications for water policy

The problems caused by water scarcity demand important changes in the criteria and objectives of water policies. The agricultural sector in Spain consumes up to 80% of all available hydric resources and the need to increase the efficiency of current uses of water in the agricultural sector is at the core of the country's national water policy. One alternative would be to resort to water pricing policies with the aim of providing incentives to save water consumption although it would inflict a certain degree of income losses to the farmers and raise the revenue collected by the water authorities. The objective of this research is to analyze the effect caused by the application of different water pricing policies on water demand, farmers' income and the revenue collected by the government agency. To undertake this analysis a dynamic mathematical programming model has been built that simulates farmers' behavior and their response to different water pricing scenarios. Empirical application of the model has been carried out in several irrigation districts in Spain covering varied farm regions and river basins. Results show that the effects of alternative pricing policies for irrigation water are strongly dependent on regional, structural and institutional conditions and that changing policies produce distinct consequences within the same region and water district. Thus, equivalent water charges would create widespread effects on water savings, farm income and collected government revenue across regions and districts.